There are several options you can consider when designing packaging for your brand; for example, paperboard thickness is an important factor in choosing the right packaging for your company. So do you know about the thickness of cardboard? This content will introduce you to the thickness of paperboard.
1. What does GSM mean?
Abbreviation for grams per square meter. Its measurement refers to a material, whether its dimensions are one meter by one meter or one square kilometer by one square kilometer.
2. What is the paperweight for GSM?
GSM paper refers to the density of the paper. Refers to the weight of the piece of paper. In other words, the heavier paper has a higher GSM. The weight of paper charts varies from lightweight thin paper to heavier designs made from cardstock. GSM is the most commonly used paper thickness unit in the printing industry worldwide. When printing a carton for home delivery, it is imperative to know what research unit it is so you can determine its thickness.
If you are ordering custom thin paper or custom insert cards, this is what the printer uses to differentiate between the different types of paper used in the manufacturing process. So if you don’t know exactly what GSM is, you might end up buying the wrong paper if necessary. This is a costly mistake, especially if you are a small business! To ensure your packaging has the correct function, it pays to choose the correct weight of the material.
3. Know the paper thickness
The paper weight chart below will give you a better idea of how to use different paper thicknesses. 35 – 55 GSM paper: The thinnest white paper, mainly used for newspapers and magazines.
- 90 – 120 GSM Paper: Plain copy paper or office paper weighs in.
- 130 – 250 GSM paper: This is the most common (and cheapest) material for promotional posters.
- 260 – 300 GSM Paper: Thick but bendable card for high-end brochures and magazines with thickness.
- 350 – 450 GSM paper: The stiffest and heaviest paper weight, it can hold enough weight, so it is used for business cards and invitations.
4. Why is the thickness of the paper important?
- It protects the content.
- It provides help in transit.
- Minimize shipping costs.
- Promote the best printing.
5. Understand the printed carton material
For custom cartons, paper-printed boxes are usually made of 4 kinds of cardboard. SBS paperboard is white inside and out and is widely used in cosmetic cartons. CUK, also known as SUS, is white in appearance and brown in kraft paper inside and is widely used in beer carriers, beer cartons, beverage cartons, etc. The kraft board is kraft brown inside and out. Used to make kraft paper boxes and corrugated printing boxes. CCNB cardboard is white on the outside and gray on the inside.
6. Cardboard thickness and weight conversion
Single copper, double copper, white cardboard, white kraft cardboard, kraft cardboard, gray bottom white board paper gsm, thickness, and pt cross conversion table. In China, the thickness of cardboard is in mm, while in the United States, it is in p, abbreviated as Pt. ln(2) can be used to convert two units.
1 inch = 25.4 mm = 1000 lbs. 1 point = 0.0254 mm. For example, 60 pt = 60 * 0.0254mm = 1.524mm. The 60pt particle board in the United States refers to the 1.5mm gray board in China, which is very suitable for small hard boxes. When you need a strong rigid box, you can use an 80pt particle board, which is a 2mm thick gray board in China.
7. How to choose the best packaging?
Choose a package based on the following factors:
Now that you better understand the importance of cardboard thickness and how to measure it, how do you choose the best packaging for your product?
8. Factors to consider when designing packaging
The following are factors to consider when designing packaging.
1) Consider a content
When choosing the best packaging for your brand, you first need to consider the contents of the package. Is your product an extremely fragile item that needs extra protection? Is your product extremely heavy and requires very strong and durable packaging? It is important to keep these two components in mind. Also, it is important to choose the packaging that fits the size of your product. You want to choose boxes that are large enough to hold your products comfortably, but not so large that they will move around a lot. Packing extra custom inserts and dividers may be a good idea to help keep your products safe.
2) Consider the shipping process
Before deciding on the best packaging for your brand, consider packaging options and be sure to consider the shipping process. Do you have to pack the order yourself, or use a local delivery service? If so, then you probably don’t need very durable packaging. But let’s say you use a 3PL to select, pack, and ship your products. In this case, you have to consider the possibility that the number of times your hands are on the package while in transit will cause damage. Therefore, you need to consider purchasing strong, thick packaging to avoid damage and protect your products.
3) Consider your budget
In addition to the cost of packaged items, you should also consider the cost of shipping those packaged items, as shipping costs are determined by weight and dimensions. Don’t assume that thicker products are necessarily heavier.
Cost can be considered when choosing a packaging manufacturer, but shipping costs for these products must also be considered, which is determined by size and weight. Just because something looks heavy doesn’t mean it’s thick.
The budget you choose for your packaging company is likewise an important factor in your packaging decisions. Not only do you have to consider the pricing of packaging materials manufactured by your small business, but also the lead time and shipping costs for these items to your company. Remember, thickness does not necessarily equal weight. Also, keep in mind that sometimes it’s worth spending a little more money on thicker cardboard to give your product more protection.
4) Consider the design
Branded packaging with striking designs creates an unforgettable unboxing experience for consumers. Board thickness is related to print quality as it prints better on high-quality paper with a higher GSM. If you’re looking for high-quality photo prints on paper, choose paper with a high amount of GSM.
5) Work with a packaging expert
Even if you know your cardboard thickness inside and out, you may still wish to seek help from an experienced packaging specialist who will be able to help you choose the best packaging for your brand.
9. How to choose the right cardboard according to your needs?
The following is how to choose the right cardboard according to your needs.
1) Thicker material is not always the best choice.
One of the most common mistakes is assuming that thickness and weight determine board grade. To prevent damage in transit, many companies choose the box with the highest weight. There are some downsides to this.
In fact, in addition to thickness and weight, the toughness of the cardboard must also be derived from the mechanical properties of the paper. For example, virgin fiber paper of the same thickness has higher strength than recycled paper because virgin paper is made with wood pulp, which strengthens the structure.
The best paper can be selected for any product size and weight by checking sturdiness, weight, and thickness. If the paper thickness is too high, some damage may occur during the manufacture of the package, such as poor-quality folds, imperfect seals and eventually manufacturing problems when filling the product.
2) Primary packaging of raw fiberboard food
If you are planning food packaging, especially primary packaging, material selection is critical for direct food contact packaging. The version made of virgin pulp is one of the right choices, as it comes from the operation and regeneration of spruce and birch trees certified for sale by the PEFC scheme (the scheme promoting responsible forest management, managed by the Forest Stewardship Council).
Some additives (and sometimes mineral oil) may be found in the production of paper and recycled boards. If these substances come into contact with food, they may pose a health risk to consumers. However, Italian law allows the use of recycled paper for food purposes, setting a rather high tolerance for potentially harmful substances.
This large regulatory gap leaves a lot of room for discussion of very important topics in the field, so it will reduce the limitations of the law in this regard. This is why we recommend careful selection of virgin fiber or recycled paperboard when producing food packaging.
3) Select the appropriate cardboard to use according to the design
As mentioned several times, the packaging design should impress your customers and showcase part of what is inside the box. When choosing a professional for packaging, choosing a paper that delivers exceptional results is essential. One of the questions we are most often asked is which paper is best for making cosmetic cases.
If you need a material with a higher white point, we recommend virgin fiber paper, one of the most popular materials on the market. If you need to design an irregular box with many creases, it is essential to use slightly thicker paper to avoid the cardboard box being torn. The thickest papers peel off more easily.
Cardboard thickness is an important factor in determining the toughness of packaging, if you don’t know how to choose, please contact our team before placing an order.