There are several important reasons for the popularity of paper tube packaging among consumers. Plastics are so 2000s and consumers are increasing pressure on brands to be more aware of their impact on the environment. Brands that communicate a clear commitment to sustainability are more likely to gain repeat purchases and a good reputation from consumers, so it makes perfect sense that their packaging walks the talk.
The creativity in cylindrical container packaging is limitless! For a retail experience that stays in customers’ minds long after unboxing, consider using paper tubes to store your beauty and skincare products, candles, accessories, and more.
1. What is paper tube packaging?
If you’re looking for a container that isn’t a box or flat envelope, paper tube packaging is the way to go! This type of packaging is typically made from kraft paperboard material, formed into an empty cylinder, and is best suited to contain similarly shaped products or to accommodate web products such as posters and prints. Paper tube packaging often comes with end caps or lids to allow smooth and easy access to the contents inside.
2. What can paper tube packaging be used for?
Paper tube packaging can be used for shipping, but it is best to check with your chosen postal carrier to make sure paper tube packaging is available in your location. If you are ready to ship your paper tube, simply apply a shipping label and tape the center of the tube with branded tape for added security. Alternatively, place the paper tubes in a shipping box or container, but don’t skip filling any spaces with lightweight filler like tissue paper, which can also showcase your brand.
The shape is a sturdy support for protecting and packaging products such as fragrances, candles, skincare and cosmetics, and ceramics. Paper tube packaging makes the unboxing experience super luxurious, especially if it has a logo or sticker on the outside! When customers see a custom subscription box or product tube inside an online retail order, they know they are getting VIP treatment from your brand.
Kraft paper tubes come in a variety of colors too! Switch it up with a subtle color combination, such as black kraft, to make your products pop inside.
Cosmetic packaging can sometimes be tricky because cosmetics and skin care products come in all shapes and sizes. Kraft product tubes are a solid solution for containing fragile products that may not fit snugly in a box. Paper tubes also make for wonderfully minimalist skincare packaging that conveys your beauty brand’s vision for sophistication and sustainability without any subtlety!
Candles are notoriously challenging to pack and ship, so cardboard tubes facilitate safe shipping and delivery. There’s no need for excess bubble wrap or Styrofoam when you can pack your candles into lightweight and reliable paper tubes – although filling the product in tissue paper packaging doesn’t take special care.
You can use kraft paper tubes for shipping and packaging. Can we move on to more ways to use paper tubes? Here are some ideas for paper tube packaging for your brand.
3. How to use paper tube packaging
Here are some ways to use tube packaging.
1) Packaging of candles and cans
Paper tube candle packaging keeps your items safe while matching perfectly with custom sticker labels!
Candles and canned goods can be a confusing combination – that’s why paper tube packaging can save you the trouble! Kraft paper tubes effectively prevent cylindrical products from rolling unprotected in retail or shipping boxes.
Pro Tip: Wrap your jar items or candles in a few layers of eco-friendly tissue paper to add interior style, and seal the tube with a sticker so everything is secure. Have your stickers display the name or scent of your product to pique your customers’ interest and let them know exactly what’s inside!
2) Cosmetics and skin care product packaging
For those who want to give their beauty and skincare routine a green makeover, eco-friendly cardboard cosmetic packaging is a welcome sight. Store your brand’s fragrances and oils, serums and creams, lip products, makeup brushes, and more in kraft paper tubes!
Pro tip: Customers can easily access the items inside by simply removing the lid from one end, so keep the unboxing surprise consistent with the custom tissue paper. The logo-patterned tissue paper inside the cardboard tube packaging wraps up the beautiful unboxing experience.
3) Packaging of sunglasses and accessories
The black interior kraft paper is a fun detail that will make your accessories and products shine even more when unboxing!
Store your eyeglasses and sunglasses, fashion jewelry, and hair ties or hairpins in kraft paper tube packaging to always remain the most fashionable accessory brand. Paper tubes can better preserve the items inside without adding bulk, especially for small items with odd shapes.
Pro Tip: For easy access to cool details and functionality, place your items in branded cotton drawstring bags that fit snugly in your paper tube packaging. Drawstring bags can display your logo or artwork and can be repurposed at the end of the day! Customers can’t help but be further enamored with the thoughtful design of your tube packaging.
4) Packaging of ceramics and statues
Ceramic mugs, stylish drinkware, small vases, and fragile figurines deserve to be sent to a loving home and avoid falling into pieces on arrival. Paper tube packaging will protect your discreet creations from collisions and shifting during transportation.
Pro Tip: For peace of mind, wrap your ceramic or figurine inside a paper tube with an eco-friendly gap filler. Use a branded soy ink stamp to show customers that your paper tube packaging is sustainable and they will be sure to see your brand as creative and aware!
5) Food packaging
Food packaging requires more prevention and care. Food must be placed in non-contaminating or spoilage-resistant materials. Some plastics used to package food can be dangerous if you come into contact with them. Therefore, food may be contaminated and dangerous to eat.
Within the paper, tube packaging is a non-reactive lining. They don’t respond to packaged foods. This ensures the safety of packaged foods while also keeping them fresh and nutritious for human consumption. Due to this feature, paper tube packaging is widely used to package food all over the world.
Bags, boxes, containers, and other types of packaging are an important part of the food industry. Tube packaging is a type of packaging used for a variety of food products, including sauces, condiments, and decorative frostings.
According to the ” Global Pipe Packaging Market Analysis Report”, the global pipe packaging market is expected to reach US$9.91 billion by 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. In 2022, the packaging industry will also occupy the market with a 71% share.
Food tube packaging offers multiple benefits to food manufacturers and consumers:
- Effectively blocks pollutants such as bacteria and oxygen.
- Protects food from spoilage and preserves its freshness and flavor.
- Producers and consumers alike will find it convenient to store and transport.
In addition to the advantages listed above, tube packaging is also available in protective materials, including polyethylene (PE) and polypropylene (PP) plastics. It is also a cost-effective packaging solution, as the tube only needs to pass through the production line once before all decorations are printed on it and the seal is applied. Unlike some packaging components, which continue to have extended lead times, tubes currently have lead times of 6 to 10 weeks. Minimum orders typically start at 25,000 copies, with the option of digital printing for smaller quantities. This is often a good alternative for product lines with multiple SKUs.
Many pipe manufacturers produce their own closures and choose to incorporate custom threads. Their tubes are the perfect complement to these. However, other tubes can accommodate commonly used closures, from continuous threads to childproof closures.
6) Packaging of small art prints and posters
An artist’s worst nightmare is if their one-of-a-kind print or poster arrives at a support customer’s doorstep bent or torn. That’s why it’s ideal to roll paper art for easy transportation. Insert smaller prints and stationery inside paper tube packaging to properly protect your art! Customers will appreciate your thoughtful packaging that keeps these inspired pieces in pristine condition.
Pro Tip: Sending more than one piece of print or paper art? Use non-abrasive washi tape to roll up all your art! Use stationery tape to tape the ends of the paper craft together so nothing unfolds during the unboxing process. Branded washi tapes with decorative designs or luxury logos will wow and amaze customers!
In the fashion industry, paper tube packaging is becoming more and more popular. T-shirts, underwear, socks, and other apparel are increasingly packaged in paper tubes. When these clothes are packaged into cardboard tubes, they take up much less space. Additionally, it provides excellent weather protection for clothing or anything inside the tube.
The packaging is sturdy. Efficient and lightweight. This allows more garments to be carried using less space and the same amount of fuel, thus reducing the environmental impact of the product. These cardboard cylinders provide attractive apparel packaging that can be stacked elegantly on shelves to attract more shoppers.
4. Benefits of using paper tube packaging
Here are some of the benefits of using tube packaging.
1) Bold and bright colors
Using bright colors is attractive. To differentiate your items, consider bright colors in postal tubes. The use of bright colors increases the visibility of the packaging from a distance. The packaging stands out on busy supermarket shelves. It’s also easier to identify when the box is brightly colored.
To make your packaging more unique, add unique images and design elements. Brightly colored tube and box packaging are perfect for selling products during special seasons like Thanksgiving, Christmas, or New Year’s. Vibrant colors and cardboard tube packaging are widely used by companies to increase brand awareness and customer recognition.
2) High-quality product packaging
High-quality items are packaged in paper tubes. This type of packaging is often used for specialty products such as premium teas, chocolates, toiletries, etc. To create a minimalist and hand-made feel, the brand used packaging simple typography and colors.
Consider using bold colors over a white or brown base for a livelier, more eye-catching appeal. To achieve a premium feel and look, an emerging trend is to use minimalist visual elements. It is conducive to the formation of product specialization and promotes its move towards the high-end market.
3) Minimal design elements
One trend in cardboard tube packaging is the use of simple design details. In the packaging industry, companies are finally learning that simplicity is best. Cardboard tube packaging is often used when the design has few components.
Non-essential items are eliminated from the packaging, resulting in a cleaner, uncluttered look. Fonts and colors take center stage in these minimalist design concepts. This helps create a stronger, more positive impression on potential customers. The simple design of paper tube packaging enhances the grade of packaging and provides a premium atmosphere to the product.
4) Unique items
Tube packaging is becoming increasingly popular. What’s more, some companies are understanding the advantages of adopting it as a packaging material. As paper tube packaging becomes more common, it is also used to package some unusual and unique things.
For example, place umbrellas in paper tubes to optimize their beauty and appeal. It also supports the positioning of umbrellas among buyers as a more luxurious and sophisticated item. Since paper tube packaging is economical, it has little impact on the final cost of the goods. Therefore, you can use paper tube packaging to uniquely package and arrange your goods at a lower cost.
5) Abstract design pattern
Abstract design patterns and features are a common trend in tube packaging. The introduction of abstract designs and patterns enhances the beauty and elegance of the box. Such visual elements have a greater impact when used against a light background.
An emerging trend is the use of creative design patterns on basic backgrounds such as pastels, nudes, tans, pinks, etc. These geometric design patterns give the box a softer, more whimsical appeal. On packaging, companies also use simple pictures and slogans.
Make images and text cleaner, clearer, and more readable by eliminating three-dimensional aspects. ShouldPackage DesignThe concept is based on paper tubes.
Here are some other advantages of paper tube packaging:
- It is lightweight and easy to handle, transport, and store. It reduces the ecological footprint of products by transporting more products using almost the same amount of fuel.
- Products packed in cardboard tubes are easy to arrange. On supermarket shelves, they can be arranged rationally.
- It is fully recyclable, 100 times. Therefore, it is eco-friendly and beneficial to environmental protection.
- The product is well protected by paper tube packaging. During transportation, it protects the product from damage.
- It is one of the most adaptable packaging options. Tube or cardboard roll packaging can be used to package a variety of items, including clothing, pharmaceuticals, and food.
- With paper tube packaging, you have more choices in colors, fonts, design elements, and more. It is ideal for businesses to customize their packaging with the design features they require.
5. Why is paper tube packaging environmentally friendly?
As shoppers become more environmentally conscious, they are looking for greener packaging options. In a 2020 report from The Pew Charitable Trusts, consumers were asked to choose their preferred packaging material. The study found that 55% of consumers prefer paper packaging because it is better for the environment.
As a result, many customers around the world have come to favor brands that use eco-friendly packaging. Using eco-friendly packaging is important for brands for some reasons, including reaching new, environmentally conscious audiences and more importantly, doing their part to help reduce their impact on the planet.
This is why many businesses are switching to paper tube packaging instead of single-use plastic packaging.
The paper tube packaging fits our circular packaging framework as it is 100% recyclable. It is also made from paper, a renewable material, which provides durability, low oxygen permeability, and natural barrier properties to the products wrapped within.
It is therefore ideal for protecting products from moisture, oxygen, and pests, such as candles or cosmetics. Here are some reasons why paper tube packaging is an excellent eco-friendly packaging solution, and why your business should consider it.
1) It is one of the best substitutes for plastic packaging.
The paper material in paper tube packaging contains none of the harmful chemicals found in plastic tube packaging. This means that when it is disposed of at the end of its useful life and exposed to oxygen in the air, there is no unnecessary waste or health risk.
Paper tube packaging is 100% recyclable and can be reused many times, preventing new materials from entering the packaging cycle. This is in line with the principles of a circular economy, rather than a take-make-dispose model. If plastic coatings or non-eco-friendly inks are not used, they can break down in the compost and contribute to the carbon-to-nitrogen ratio.
Plastic packaging, on the other hand, is often made from petroleum, a non-renewable resource, and can take thousands of years to decompose in landfills. The USDA considers paper tube packaging a renewable resource because paper production uses 25% less energy than plastic production.
2) It’s recyclable (and biodegradable).
Paper tube packaging is considered environmentally friendly as it is recyclable. This means it has a useful life beyond its single-use use as a packaged product, as it can be recycled and remade into new products, preventing virgin material from entering circulation. It is possible to recycle paper packaging up to seven times before the fibers become too short to be reused.
Recycling is also a simple waste disposal method for enterprises to communicate with customers. Businesses don’t need much education, as most shoppers know how to recycle, thanks to the good recycling facilities around the world.
Paper tube packaging is also environmentally friendly as it is biodegradable. While plastic can take 1,000 years or more to degrade into smaller and smaller pieces, paper tube packaging is biodegradable and breaks down faster when added to compost or soil. When the packaging is made of paper, it breaks down into water and carbon dioxide within six weeks of being placed in the ground.
3) It is a sustainable shipping material.
Unlike thicker materials such as single-use plastic, paper is a lightweight and flexible material that is easy to transport and store.
When you pay to ship multiple packages, ideally you want the material to be light and flexible, because the lighter the package, the cheaper the shipping and the less space the package takes up in transit.
If you’re a small business, this helps keep costs at a more sustainable level, and it also helps reduce the overall carbon footprint of your business’s shipping and delivery. It’s a win, a win!
4) No peculiar smell
Plastic has a distinctive smell, which is one of the biggest complaints about it. A chemical called melamine causes the smell, which makes plastic stronger, more flexible, and less likely to break. The strong smell of plastic can linger for years after it has been disposed of.
The paper tube packaging has no smell because it is made of natural materials and no smell is allowed. The paper takes over 5 years to oxidize and emit odors, making it a durable material.
Paper tubes are made of 100% biodegradable and compostable plant material. Paper tubes are safe to use in a variety of products such as candles, cosmetics, hair products, toothpaste, and more.
5) Longer shelf life
Since they are made from plant material rather than man-made, the paper tubes will stand the test of time on the shelf. When they come in contact with moisture, the tube packs dry out without any damage to the material. Plastic, on the other hand, reacts to moisture, which increases the risk of bacterial growth and mold.
If you want to store perishable products like tea or coffee inside the tubes, our raw paper tubes have been SGS tested and certified food-grade liner inside. This means they will seal tightly to keep your produce fresh!
Paper tubes are a great eco-friendly alternative to single-use packaging. Brands can choose this environmentally responsible material because it is lightweight, flexible, easy to transport, and 100% recyclable. After reading this, do you know how to use tube packaging? Contact Hopakpackaging to customize a unique tube packaging for your product.